Because You're Worth It

I was at gym today, looking at a pair of Havaiana flip flops in the locker room, when I had a realisation about the commercialisation that has invaded our world.  We have such a culture of acquisition and there is a popular slogan that is in adverts nowadays - "Because you're worth it".  This is such a catchy phrase and one that I often use when justifying a purchase that I don't necessarily need (not always consciously), whether it refers to a beautiful dress, or a pair of shoes, cosmetics or anything that may normally be beyond our budget.   This type of commercialism can keep us prisoners of our vanity or allow us to make purchases without really thinking about our needs vs our wants. 

Image: Ahmet Guhler

It got me thinking about what I have that I don't need, or that I purchased it just because I want it, and what goes through my mind when I justify the wants.  I guess that the act of shopping makes me feel good for that moment - like I can afford it and am therefore indeed worth it and I have the immediate gratification of my desires.  It is interesting to me that these are all impulsive and child-like emotions, and so next time that I am about to go on a shopping binge, I will ask myself what emotion I am feeding, and check with myself to see if there is a better way to address it.    Ultimately whatever I buy that isn't a need becomes a burden.  I end up having to store it in my limited space, take time to clean it properly, or work to pay it off, etc. 

SO, today I invite you to join me in updating the slogan - I am going to say "Because I'm worth MORE than this".  I do not need anything more than I have - a wonderful family, a home, my health, my development.  I will spend the energy and time (and money) that I have working on looking after what I have - nurturing myself and my family, because I'm worth more than the commercialism, more than anything that I need to spend money on to make myself feel better. 

We are worth everything great in this world, and worth more than anything you have to buy.

Images from www.freedigitalphotos.net